Feed your pet better proteins.
Heal the planet while you do it.
Every bag we make starts with a problem we're trying to solve, not just a product we're trying to sell.
The protein came from a problem.
That's kind of the point.
Silver carp and crickets aren't trendy. They're practical. Both are novel proteins that skip the allergens common in traditional pet food, and both come from sources that need less land, less water, and less carbon than the usual suspects.
Silver Carp
An invasive species pulled straight from Midwestern waterways. We turn a threat to local ecosystems into a hypoallergenic, single ingredient protein.
Cricket
A novel protein that asks for a fraction of the water, land, and feed that traditional livestock does, without asking your pet to compromise on taste.
The kind of math that adds up for the planet.
Even the bag
has a job to do.
We utilize recycled plastic in our bags, because sustainability doesn't stop at what's inside. We also partner with Repurpose Global to fund plastic recovery efforts, helping remove plastic waste from the environment.
